Patriots vs. Eagles vs. Event Marketing

Super Bowl XXXIX will be a spectacular of football, advertising and now event marketing according to today’s Wall Street Journal.

Trying to engage consumers, rather than just reach them, Off site events will include P&G for toilet paper (outfitting five-star portable toilets with Charmin), Motorola using “actors” to use Bluetooth technology throughout the venue and the host city, where actors will dress up like CEOs and the like.

While I never have represented a client at a Super Bowl, there are lessons to be learned here from Super Bowl Guerrilla marketing:

Engage your target market, don’t just target them and hope they passively listen, read or watch.

Over the days and weeks leading up to the Big Event, we’ll look at some event marketing truisms that AJR and others have engaged in, with a focus on the low-budget high-impact events that allow companies to dominate an event.