"On Bullshit" by Harry Frankfurt ... who is full of BS

On Bullshit, by Harry Frankfurt may be a good read, but Frankfurt, a professor at Princeton, was full of it in his diatribe against the marketing PR and advertising professions on Public Radio International’s Marketplace show on January 24,2005. marketplace.org

If he sees no value in what marketing professionals do, he should get out of his ivory tower and speak with the communications professionals that are helping him sell his book such as the:

• Graphic designers who work on the book cover
• The marketing people who market the book to the stores and create the strategies that help sell product (in his case a book, but it might as well be a widget)
• The PR people who get the book reviewed as well as arrange for the book tour (presumably on marketplace as well)

If, as he states there is no value in this craft, then he should just do it himself and leave the professionals to work for clients who can appreciate their craft and level of professionalism.

Amazon Link to the book. this posting was also posted as a review.