Sound bites (a small sample)

Tonight President Bush gave his state of the union address, and here is the key soundbite that we will see repeated in the coming days. While, there were many others, this one imparts a powerful key message and will drive debate on both sides of this issue, hence, a great soundbite.

afterall, shouldn't a soundbite drive and support your client's key messages:

“Save Social Security.”
George W Bush

As PR pros, we know that soundbites are very powerful and can impart ideas, themes or corporate positions. They are usually more complex than the examples on this page

Some favorite soundbites I use in media training with corporate executives, to illustrate how important it is to speak in plain common language or the use of simple phrases to communicate complex ideas.

These soundbites also illustrate the diminishing capacity for people to remember more than a few words.

“Wrong war.”
John Kerry

“Evil Doers”
George W Bush

“Count every vote”
Al Gore

“I did not have sex with that woman.”
Bill Clinton

“Read my lips.”
George Bush (I)

“Mr. Gorbachev, tear down that wall”
Ronald Regean

“I have a dream.”
MLK, Jr.

“Make love, not war.”
60’s protestors

“Ask not what your country can do for you, but what you can do for your country.”
JFK

“Friends, Romans, Countrymen, lend me your ears; I come to bury Caesar, not to praise him. The evil that men do lives after them; the good is oft interred with their bones; So let it be with Caesar.”
Shakespeare

Feel free to add to this list, powerful soundbites that impart ideas, that we can use to help our CEO clients to get the concept of soundbites that drive key messages

alec