AJR Spin Zone

A Blog for real PR and marketing pros (and students) to discuss client and agency-related challenges ... as well as random thoughts on the biz of spin. Should be fun. alec

Wednesday, August 08, 2007

pulling rabbits out of hats

Pulling rabbits out of hats is something you expect from a magician, and not a PR agency.

however, that is something we do for our clients ... make marketing magic.

as a small(er) agency, we need to differentiate ourselves from the big boys -- although our budgets are in line with market demands.

so -- what do we do.

firstly, we will jump through hoops to keep clients happy and never bait and switch account teams (maybe because we have 4 people on staff!)

clients get to know us and we work seamlessly with them on a variety of PR and marketing issues. Over the next several posts we'll highlight some rabbits we pulled out of hats for clients:

Rabbit 1:

for months we have been working with a client that has a major trade show coming up and we inquired many times about booth and graphics. each time they said it was covered. Well 1 week prior to the show, they find out they do not have a booth. within 48 hrs we secure a booth and design graphics as well as ensure all the logistics in time for the show.

basically, we saved their marketing for the year.

As a smaller agency we can provide this quick turnaround service that bigger ones may not want to do, or charge extra for.


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