AJR Spin Zone

A Blog for real PR and marketing pros (and students) to discuss client and agency-related challenges ... as well as random thoughts on the biz of spin. Should be fun. alec

Saturday, March 28, 2009

Synopsis of an Award Winning Campaign - Viral Marketing

An AJR & Partners Public Relations Case Study

As an award winning PR and MARCOM Agency, we will post our winning campaigns and select case studies in order to help other PR pros breaking into the agency game for the first time or starting their own shops due to the recession and job layoffs. here is the first of many posts.

  • Synopsis of an Award Winning Camping  
  • Client: Sleek Audio 
  • Campaign: "Find Your Audio Fingerprint" 
  • Award: 2008 MARCOM for Best Viral Marketing - Gold

  • AJR launched the site with a press release sent to audiophile and technology media as well as through PR Web and Business Wire

  • Members of the media contacted AJR for more information regarding Find Your Audio Fingerprint


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