Synopsis of an Award Winning Campaign - Viral Marketing

An AJR & Partners Public Relations Case Study

As an award winning PR and MARCOM Agency, we will post our winning campaigns and select case studies in order to help other PR pros breaking into the agency game for the first time or starting their own shops due to the recession and job layoffs. here is the first of many posts.

 

• Synopsis of an Award Winning Camping  
  
• Client: Sleek Audio 
  
• Campaign: "Find Your Audio Fingerprint" 
  
• Award: 2008 MARCOM for Best Viral Marketing - Gold

Synopsis:

• As a pre-launch teaser campaign for Sleek Audio, AJR created a simple website for viral marketing purposes: http://www.youraudiofingerprint.com/

• AJR launched the site with a press release sent to audiophile and technology media as well as through PR Web and Business Wire

• The http://www.youraudiofingerprint.com/ website introduces the concept of “finding your audio fingerprint” customizable in-ear headphones for MP3 players and iPods

• The http://www.youraudiofingerprint.com/ site also links back to the client’s main website and it’s MySpace page

• Members of the media contacted AJR for more information regarding Find Your Audio Fingerprint

• http://www.youraudiofingerprint.com/ increased pre-launch media awareness, consumer requests for more information and pre-sales